What You Must Know Regarding the Google Penguin 4 Update
Google introduced the Penguin Update to better catch those sites which are deemed to be spamming the search results, especially those doing so through buying links or by getting them through the link networks made primarily to boost the Google rankings. When a new Penguin Update is released, sites that have taken action to get rid of the bad links or to eliminate the spam may have rankings. New sites not caught in the past might get trapped in Penguin. The false positive sites being caught by mistake can escape.
The Penguin 4 was actually announced and this can be a great for the legitimate SEO companies. Know that the algorithm of such devalues the links rather than punish the sites. Penguin is baked in Google's core algorithm and this updates real time. Also, the feasibility of the negative SEO is diminished. Know that the new Penguin is also more granular. The new updated pushes the SEO much closer to real marketing. Such is really a relief for the sites which waited more than 2 years.
If your site has been affected by the Penguin, then the entire site was demoted in the search and no clear explanation on how to recover from this. Because of the strictness of the Penguin, mixed with the misinformation which surrounds the algorithm, which created a negative environment and such a antagonistic relationship with Google and the owners of the business.
Be aware that Google can prevent spam fro having those results manipulated but now site owners won't need to live in fear of the crippling penalty from Google and also the questionable recovery. The manual actions still do exist, but such are made by the discerning humans who are a lot better at determining the intent behind those links. Manual penalties are much easier to know in the application and recovery.
There is actually a real time updating with the Google Penguin 4 update. Through such kind of data, the Penguin is actually refreshed real time and for this reason, the changes are going to be seen in a much faster way. Such would take effect shortly after the reindexing and recrawling of the page. Because of the move to such Penguin 4, the search engine can now evaluate the links in a much easier way.
This means that you don't have to use Penguin refreshers or there are no updates to recover. According to Google, they will not comment on those refreshes in the future. This is really great news and it must relieve more of the fear, uncertainly and misinformation surrounding Penguin. No more refreshes for the site owners due to the update made in the Penguin 4.