Law Firm Marketing Consultant
When you hire a law firm marketing consultant, there are certain things that you have to keep in mind. As a lawyer, you well know that there are rules that you must abide by in your marketing and advertising efforts. The rules that you need to follow do not apply to other service professionals. Working with a consultant that is not aware of these rules expose you to the risk of losing your state bar license as well as time and resources.
Here are some guidelines on how to go about hiring a law firm marketing consultant.
Consider if the Consultant is a Lawyer as well
If you hire a consultant who is a lawyer, then you are sure that they know exactly where you are coming from. They have the first-hand experience of all your stresses, issues, concerns and the daily tasks at the firm. When you hire a legal marketing consultant; you can get to enjoy some peace of mind knowing that they are aware of the State Bar rules and they will abide by them. Legal firm marketing is completely different from any general business marketing. In law firm marketing, you have to follow the State advertising rules, as well as work with the public's perception on legal services and lawyers, which is not the case with other service professionals.
The Flexibility of the Consultant regarding the Payment Structure
While the majority of legal firm consultants charge their services on an hourly basis, there are those that charge on a flat rate. Flat fee billing gives you the details that you need to budget for your law firm and the peace of mind knowing what you will have to pay for at the end of the day. As an alternative to the hourly payment or per project billing, some consultants will charge their services on a monthly retainer fee.
Does the Consultant consider your Personal Preferences and Personality?
There several marketing techniques. You can win over clients by direct marketing, blogging, podcast series, public speaking and many more. However, it is important that your personality and preferences be considered for your marketing efforts to be profitable and effective. A marketing plan that has been created on the basis of your boilerplate format, odds are that only half of the plan will be executed. It is important that you feel comfortable with your marketing activities, and feel that they match with your values as well as abide by the State Bar advertisement rules. By so doing, you can be sure that you followed through the marketing efforts with a lot of integrity.
You can use several ways to have people know you, trust you and like you, but only through ways that resonate with your personality, business goals, and preferred mode of communication.